Round 2 opens August 1

Your Website Won't
Update Itself.

WAC is a 90-day, community based Website Accountability Challenge that keeps solopreneurs actually updating their websites, with proof, support, and a cash prize on the line.

Buy WAC Round 2 See How It Works

Round 2 opens August 1, 2026  ·  $55

This week's submissions Month 3
Homepage hero rewrite+12 pts
Backlink Repository add+15 pts
Peer review requested+5 pts
All-Star Streak12 weeks
0
Days per round
0×
Rounds per year
$↑
Cash prize grows with membership
0→
Edits/week by month 3
The problem

Your Website Is Costing You Business

Most solopreneurs build a site once, then let it sit. Here's what that actually looks like.

Outdated and ignored

Your site still has last year's pricing, stale case studies, and a CTA you don't even offer anymore.

No consistent momentum

You know you should update it. You just never get around to it. Weeks turn into months.

No one holding you to it

Without accountability, website work always gets bumped by "more urgent" things. It never makes the list.

Missed conversions

Every week your site isn't optimized is a week you're sending warm leads to a page that doesn't close.

Invisible to search

Search engines reward fresh, updated content. A static site is a silent site, and silent sites don't rank.

First impressions tank trust

When a prospect lands on your site and sees outdated work or broken elements, you've already lost them.

Why it matters

Why Updating Your Website Actually Moves the Needle

It's not busywork. Consistent website updates have measurable, documented effects on search visibility, visitor trust, and conversion rates.

0%

More indexed pages

Companies that blog regularly have 434% more pages indexed by Google than those that don't, giving search engines far more reasons to surface your site.

Source: DemandSage, Business Blogging Statistics (2026)

0%

Judge credibility by design

75% of people admit to judging a business's credibility based on its website design and freshness. An outdated site signals an outdated business.

Source: Sweor, First Impressions & Web Credibility Research

0%

More leads from active blogs

B2B businesses that maintain an active blog generate 67% more leads per month than those that don't. Consistent content is a direct pipeline driver.

Source: HubSpot, Business Blogging Statistics

QDF

Google rewards fresh content

Google's "Query Deserves Freshness" systems actively surface recently updated pages for relevant searches. Stale pages lose ground over time.

Source: Google Search Central, Ranking Systems Guide (2025)

WAC doesn't promise rankings or leads. It provides the structure, accountability, and community to help you show up consistently, so these results have a chance to happen.

Nate Templeton
Your guide

Nate Templeton Has Been Here.

As a solopreneur and full-time videographer of 8 years, Nate knows what it's like to build a business where the work always comes first and the website always comes last, but he was also looking for a way to combine accountability for himself along with the support of his Facebook community.

So he built SMAC, the Social Media Accountability Challenge, and AAC, the Ad Accountability Challenge, to fix the same problem for content consistency and ad performance. WAC applies the same proven structure to your website.

  • Founder of SMAC and AAC, the sister challenges for social media and advertising consistency
  • Active solopreneur who practices what he teaches
  • Community-first, no-fluff accountability model
The plan

Simple. Structured. Proven.

Three steps. Ninety days. A website that actually works for your business.

01

Join the Challenge

Sign up for Round 2, starting August 1. Get a feel for the structure, build the habit, and see what consistent website updates can do for your business.

02

Make Your Edits, Post Your Proof

Every week, update something on your site, copy, images, a blog post, a testimonial. Take a screenshot and submit it as proof. Simple.

03

Hit Every Week, Earn All-Star Status

Members who meet every weekly minimum earn WAC All-Star status and the round's cash prize.

Month Weekly Minimum What That Looks Like
Month 1 1 edit / week One small update. Build the habit.
Month 2 2 edits / week Momentum builds. Start optimizing.
Month 3 3 edits / week Full pace. Real results compound.
What counts

More Than You Think Qualifies

You don't have to rebuild your site every week. Any meaningful update counts.

✓
Updating copy on any page
✓
Adding or swapping an image or video
✓
Publishing a new blog post or case study
✓
Updating a service or product offering
✓
Adding a testimonial or social proof element
✓
Improving a call-to-action
✓
Fixing a broken link or outdated info
✓
Adding a new page or section
✓
Changing or adding image alt-text
✓
Updating H-tags (headlines and subheads)
✓
Adding internal or external backlinks
✓
Updating your contact info or business hours
The reward

Earn WAC All-Star Status

Hit every weekly minimum and you earn WAC All-Star status plus the round's cash prize. The bigger the membership, the bigger the prize gets.

Buy WAC Round 2
Zero misses required Cash prize grows with membership
Member Benefit

The Backlink Repository

One of the most underused growth tools for solopreneurs is also the simplest, linking to each other. WAC members get access to a shared directory to find and exchange backlinks with fellow members.

No link farms. No spam. Voluntary exchanges between real businesses, associate vendors, colleagues, and complementary services, the kind Google actually rewards.

Backlink impact varies by domain authority, relevance, and SEO strategy. WAC does not guarantee ranking improvements. Google on links and ranking →

01

List your site

Add your URL and a short business description so members can find you as a linking partner.

02

Find your match

Browse the directory for complementary businesses, vendors, or colleagues worth linking to.

03

Exchange & build authority

Coordinate a mutual link exchange. Real links from real sites, these count as your weekly edits too.

How We Stack Up

WAC vs. The Alternatives

There's no shortage of accountability programs. Here's how WAC compares to what else is out there.

Swipe to Compare
Feature WAC 2026 HeyTony Insiders
SEO Membership		 Reese Hopper
15-Day Creative Challenge		 Mattie James
5-Day Consistency Challenge		 Accountability Communities
Creatives Roundtable by FLOWN		 Group Coaching
Commit Action, Accountability Works
Duration 90 days Ongoing 15 days 5 days Ongoing Varies
Focused on website & online presence growth ✓ SEO focus ✗ ✗ ✗ Sometimes
Built specifically for solopreneurs ✓ Local biz owners ✗ Partly Partly Varies
Structured requirements that ramp up over time ✓ ✗ ✗ ✗ ✗ ✗
Content & website strategy education included ✓ w/ cited sources ✓ SEO focus Creative focus ✓ ✗ ✓
Active peer community ✓ ✓ ✓ VIP only ✓ ✓
Cash prize for participants ✓ Grows w/ membership ✗ ✗ ✗ ✗ ✗
Gamification w/ Leaderboard for Friendly Competition ✓ All-Star tracking ✗ ✗ ✗ ✗ ✗
Individual submission verification ✓ Every submission ✗ ✗ ✗ ✗ ✗
Price Less than a streaming service/mo. ACTIVE NOW $97/mo
Cancel anytime		 $59 for 15 days
Not currently active		 $47 for 5 days
Not currently active		 $95/mo
$332 / 6 wks		 $199–$2,000+/mo

Comparison based on publicly available information as of March 2026. Some competitor programs are not currently active. Creatives Roundtable pricing sourced from creativesroundtable.com. FLOWN 6-week sprint pricing sourced from flown.com. HeyTony Insiders pricing sourced from heytony.ca/insiders.

Upgrade

What WAC Pro Unlocks

Everything in Base WAC, plus AI-powered tools that do the thinking for you. Every recommendation is rooted in platform documentation, case studies, and cited sources, distilled into real research-backed advice, not generic AI fluff.

🗓

Weekly Website Action Plan

A personalized update plan every week, tailored to your niche, streak, and this week's requirement.

✍️

Website Copy Assist

AI-generated copy suggestions for whatever page or section you're updating that week.

📈

Advanced Streak Analytics

Deeper insight into your consistency, trends, and where you're gaining or losing momentum.

🔍

SEO Screenshot Review

Submit a screenshot of your page and get feedback on SEO and copy improvements.

⚡

Custom Claude Skill Creator

Build your own custom Claude skill tailored to your website and workflow.

Coming Soon
🛡️

Grace Tokens

Life happens. Use a Grace Token to protect your streak and still earn points on a week you couldn't submit.

How Much Is It?

Simple, Upfront Pricing

Round 2 opens August 1, 2026. Enrollment is open now.

BASE
Base: August through October 2026
$55
90-Day Access  ·  ~$18/mo
Enrollment open now
  • Full 90-day challenge access
  • Weekly edit tracking + proof submission
  • WAC community access
  • Peer review from fellow members
  • Backlink Repository access
  • Monthly website tip & resource drop
  • SEO & copy improvement checklist
  • Member directory & spotlight eligibility
  • End-of-round website audit checklist
  • All-Star cash prize eligibility
Buy WAC Round 2

Round 2 opens August 1, 2026. Secure your spot now.

PRO
Pro: August through October 2026
$75
90-Day Access  ·  ~$25/mo
Enrollment open now
  • Everything in Base WAC
  • Weekly Website Action Plan generator
  • Website Copy Assist
  • Advanced Streak Analytics
  • SEO Screenshot Review
  • Grace Tokens, in case life happens and you need to miss a week
  • Custom Claude Skill Creator (coming soon)
Buy WAC Pro

Round 2 opens August 1, 2026. Secure your spot now.

BEST VALUE · SAVE $19
Aug – Oct 2026
One-time payment
Build a converting website and run consistent ads side by side. Bundle a round of WAC with 3 months of the Ad Accountability Challenge, and save $19 over buying both separately.
WAC Pro + AAC
WAC Pro round · 3mo AAC · ~$45/mo
Saves $19 over purchasing separately
$137
Choose Pro
WAC Base + AAC
WAC Base round · 3mo AAC · ~$39/mo
Saves $19 over purchasing separately
$117
Choose Base
  • 1 full WAC round, Base or Pro
  • 3 months AAC membership
  • Website + ad accountability, one bundle

One-time payment · Available now, no trial or waitlist

Website + Ads

Why Should I Bundle WAC & AAC?

Website quality and ad spend aren't separate problems, they're the same problem viewed from two ends of the funnel.

01

Your Website Is Where Traffic Lands

Every ad click depends on what it hits next. A consistent ad campaign pointed at a stale or unclear website leaks conversions no amount of extra budget will fix, so the fix starts with the page, not the ad.

02

Tracking Only Works End to End

Pixel and conversion tracking need a website that's actually built to receive and report on that traffic. WAC keeps your site's tracking, forms, and CTAs current while AAC keeps the traffic flowing.

03

Same Proof-Based Model, Same Discipline

Both challenges run on weekly proof submissions and peer accountability. Bundling means one consistent habit loop covering both sides of your funnel instead of two disconnected efforts.

04

Compounding, Not Competing

A better website increases what every ad dollar is worth. More consistent ad traffic gives your website more data to convert on. Run both at once and each one makes the other more effective.

Learn more about the Ad Accountability Challenge.

FAQ

Common Questions

What platform does my website need to be on?
Any platform counts, Squarespace, Showit, WordPress, Webflow, Wix, custom-built. If you can edit it and screenshot it, it qualifies.
How do I submit proof of my edits?
Through the WAC Platform (app.joinwac.com). You'll upload proof, track your submissions, view your streak, and access strategy and education resources, all in one place. Members get login access as soon as their round begins.
What happens if I miss a week?
You stay in the challenge and can keep posting, but you lose WAC All-Star status and the cash prize eligibility for that round. Every week counts.
How does the cash giveaway work?
There's one cash prize per round, awarded to members who hit every weekly minimum with zero misses. The prize grows as membership grows. Full details will be shared at the start of each paid round.
Is WAC related to SMAC & AAC?
Yes, WAC is part of a family of accountability challenges created by the same person with the same core structure. SMAC (Social Media Accountability Challenge) focuses on social media consistency, and AAC (Ad Accountability Challenge) focuses on running and optimizing paid ads. WAC focuses on website updates. You can join one, two, or all three.
When does Round 2 start and end?
Round 2 runs August 1 through October 31, 2026. Enrollment is open now.

Stop Letting Your
Site Sit Still.

Round 2 opens August 1, 2026 at $55.

Buy WAC Round 2

Round 2 opens August 1, 2026  ·  90-day access